by: Maris Cay E. Gabornes
“Tangkilikin ang saraling atin,” (Patronize what is ours), we hear this statement spoken quite often. Cliché as it may sound but Filipinos do not live by it.
Skechers, Havaianas, Converse and Crocs’ sales in the Philippines reach hundred millions a year while the Marikina Shoe industry remains an underdog. A kid prefers to eat Hershey’s Kisses rather than enjoy Goya chocolate. The Hunger Games and other Hollywood films attract more audiences than Ang Babae sa Septic Tank and other Filipino movies. The current trend in the Philippines is very far from what former President Carlos P. Garcia had envisioned when he initiated the Filipino First Policy during his administration. The program’s main objective was to free the Philippine economy from foreign control and supervision. Although there are Filipinos who try to follow the path of nationalism that Jose Rizal and other heroes had taken, there are more who are driven by colonial mentality.
Skechers, Havaianas, Converse and Crocs’ sales in the Philippines reach hundred millions a year while the Marikina Shoe industry remains an underdog. A kid prefers to eat Hershey’s Kisses rather than enjoy Goya chocolate. The Hunger Games and other Hollywood films attract more audiences than Ang Babae sa Septic Tank and other Filipino movies. The current trend in the Philippines is very far from what former President Carlos P. Garcia had envisioned when he initiated the Filipino First Policy during his administration. The program’s main objective was to free the Philippine economy from foreign control and supervision. Although there are Filipinos who try to follow the path of nationalism that Jose Rizal and other heroes had taken, there are more who are driven by colonial mentality.
